[ Journal ] / AI, digital business, and MSMEs
Research notes,
grounded in evidence.
Notes on AI adoption, workflow automation, digital business, and competitive advantage for Indonesian MSMEs.
systemscreativemarketingbrand and performance
Most creative dies in the handoff
Across the research, creative quality is one of the largest controllable drivers of marketing return. It is also the thing teams are most willing to hand off and stop watching. The fix is structural, not a better brief.
Apr 30, 2026 / 4 min
Engineer to creative: why I think in systems
A computer science background isn't a detour from creative work. It's where the advantage comes from.
Career / Systems / Jun 30, 2026 / 3 min
Where AI actually changes creative work (and where it's just noise)
AI changes the production layer a lot and the thinking barely at all. The useful skill now is knowing which is which.
AI / Creative / May 31, 2026 / 5 min
Based in Jakarta
Digital Business research and collaboration
Digital Business research and collaboration