Digital Business Researcher
AI, Automation, and MSME Competitive Advantage
AI, Automation, and MSME Competitive Advantage
AI automation, and digital business for Indonesian MSMEs.
I am a Digital Business lecturer and researcher focused on AI Chatbots, Workflow Automation, Social Media, E-Commerce, Marketing, and strategic management.
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AI Chatbot
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Automation
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Social Media
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E-Commerce
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Marketing
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ACEM
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Featured
63
research outputs in database
559
Google Scholar citations
10
Google Scholar h-index
663
SINTA score overall
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01Analysis of key factors for improved customer experience, engagement, and loyalty in the e-commerce industry in IndonesiaA Felix, GD RembulanScopusAptisi Transactions on Technopreneurship (ATT) 5 (2sp), 196-208, 2023202302Strategi identitas digital: analisis personal branding di platform tiktokA Felix, DO Briyanti, FM Young, I Livaro, W WijayaGoogle Scholar / Sinta-GarudaJDMR Jurnal Digital Media & Relationship 5 (2), 92-100, 2023202303Pemanfaatan teknologi layanan fine dining untuk meningkatkan customer experience dan influence satisfaction: Utilization of fine dining service technology to improve customer …A Felix, SJ Salim, JM KarstenGoogle Scholar / Sinta-GarudaTechnomedia Journal 8 (3), 420-433, 2024202404Digital transformation and the customer experience: Enhancing engagement and loyaltyA Felix, GD RembulanGoogle Scholar / Sinta-Garudaentrepreneur: Jurnal bisnis manajemen dan kewirausahaan 4 (03), 228-240, 2023202305Application-based elementary schools interactive education platform analysis and designA Felix, DY Bernanda, AS Kembau, F Effendy, R NathanielGoogle Scholar / Sinta-GarudaIAIC Transactions on Sustainable Digital Innovation (ITSDI) 6 (2), 114-128, 2025202506Micro influencers enhancing brand visibility and audience engagement on tiktok digital platformA Felix, DY Bernanda, GD Rembulan, N Giovanno, RN MutiScopus Proceedings2024 3rd International Conference on Creative Communication and Innovative …, 2024202407Memahami Kepuasan Pelanggan: Mengeksplorasi Customer Experience dengan Pendekatan Observasi OnlineA Felix, S Lia, SF Katherine, CC NatalieGoogle Scholar / Sinta-GarudaEconomics and Digital Business Review 5 (1), 87-99, 2024202408STRATEGI KOMUNIKASI PEMASARAN DIGITAL: MENGOPTIMALKAN UNIQUENESS UNTUK MEMPERTAHANKAN LOYALITAS PELANGGANA Felix, C Cerlysia, L De Sheng, M Hendra, R Tjalani, V ColinGoogle Scholar / Sinta-GarudaJurnal Common 7 (2), 164-175, 2023202309Analisis penggunaan social media marketing dan influencer marketing dalam meningkatkan penjualan gelato dengan konsep unikA Felix, I Livaro, FM Young, W Wijaya, A Jonathan, C CelvineGoogle Scholar / Sinta-GarudaSEIKO: Journal of Management & Business 6 (2), 279-287, 2023202310Literasi digital dan kewirausahaan: Mempersiapkan generasi muda menghadapi tantangan bisnis digitalA Felix, J Sutrisno, DY Bernanda, RJN Makarawung, AS Kembau, K HongLuaran BimbinganJurnal Pengabdian Dan Kewirausahaan 9 (1), 2025202511Analisis Faktor-Faktor Yang Mempengaruhi Customer Experience Dalam Pembelian Tiket Konser Pada Tiket. comA Felix, AS Kembau, S Stevania, NK WardhaniGoogle Scholar / Sinta-GarudaEconomics and Digital Business Review 5 (2), 653-661, 2024202412Pemanfaatan tiktok dalam strategi pemasaran: studi kasus naughty indonesia dan pelatihan tim pemasaran digitalA Felix, D Yurisca, AS Kembau, J Sutrisno, F MaitriLuaran BimbinganJurnal Abdimas Bina Bangsa 5 (1), 707-716, 2024202413The impact of Shopee PayLater on students' consumptive behavior: Between convenience and trapsA Felix, V Vindis, Y Yulianto, RLT Hutasoit, F Alexander, J SutrisnoLuaran BimbinganDigismantech (Jurnal Program Studi Bisnis Digital) 4 (2), 2024202414Pengaruh Shopee PayLater terhadap Perilaku Konsumtif Mahasiswa: Antara Kemudahan dan Perangkap The Impact of Shopee PayLater on Students’ Consumptive Behavior: Between …A Felix, Y Vindis, R Lyem, F Alexander, J SutrisnoLuaran BimbinganJurnal Digismantech 4 (2), 33-43, 2024202415Factors influencing e-commerce skincare purchase decisions through consumer behavior modelsA Felix, DY Bernanda, AS Kembau, RJN Makarawung, J Sutrisno, ...Scopus Proceedings2025 4th International Conference on Creative Communication and Innovative …, 2025202516Strategi Komunikasi Influencer: Sebuah Studi Kasus tentang Dampak TASYA FARASYA pada Keputusan Pembelian KonsumenA Felix, SR Susilo, AA Kurashige, GV Teniwut, V Winata, DPL UsmanGoogle Scholar / Sinta-GarudaYUME: Journal of Management 7 (2), 871-879, 2024202417Digital Transformation And The Customer Experience: Enhancing Engagement And Loyalty. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 4 (03), 228–240A Felix, GD RembulanGoogle Scholar / Sinta-Garuda5 citations202318Perspektif Persaingan Strategis: Pendekatan Lima Kekuatan Porter pada Industri Bahan Bakar ShellA Felix, C Cerlysia, LDS Hermanto, M Hendra, R Tjalani, V ColinGoogle Scholar / Sinta-GarudaEconomics and Digital Business Review 5 (2), 108-114, 2024202419Analisis Faktor Dan Strategi Branding Youtuber Jerome Polin Dalam Mempertahankan EksistensiA Felix, Cristianasis, JW Warda, F Jonathan, FN Hadi, SS PutraGoogle Scholar / Sinta-GarudaJIPSI : Jurnal Ilmu Politik dan Komunikasi 13 (2), 115-127, 2023202320Integrasi augmented reality dalam e-commerce fashion: studi pengembangan operasional website custom hoodie berbasis PMBOKA Felix, J Sutrisno, GD RembulanGoogle Scholar / Sinta-GarudaJournal of Industrial Engineering and Operation Management (JIEOM) 8 (1), 2025202521The role of fomo, personalization, and social sharing in driving customer engagement and brand loyalty: Insights from spotify wrapped in indonesiaAS Kembau, FB Lendo, A Felix, Y VincentGoogle Scholar / Sinta-GarudaDigismantech (Jurnal Program Studi Bisnis Digital) 4 (2), 2024202422Pengaruh mediasi brand image pada brand ambassador, event marketing dan social media marketing terhadap minat beli di BlibliV Venness, AS Kembau, A FelixGoogle Scholar / Sinta-GarudaSyntax Literate; Jurnal Ilmiah Indonesia 7 (12), 20325-20335, 2022202223Analisa Kinerja Suatu Perusahaan di Jakarta dengan Menggunakan Balanced ScorecardA FelixGoogle Scholar / Sinta-GarudaDigismantech (Jurnal Program Studi Bisnis Digital) 1 (1), 2021202124Easy Kost UI/UX design for streamlined boarding house managementJ Sutrisno, RJN Makarawung, DY Bernanda, AS Kembau, A Felix, FN DoaScopus Proceedings2025 4th International Conference on Creative Communication and Innovative …, 2025202525Digital transformation in grocery shopping: A case study of segari users in the modern market eraA Felix, A TariganGoogle Scholar / Sinta-GarudaIndonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 8 (2), 6855 …, 2025202526Manajemen Operasional Dan Transformasi Digital Pada Zalora: Implikasi Terhadap Loyalitas Pelanggan Di Wilayah Jakarta UtaraA Felix, J Sutrisno, D YuriscaGoogle Scholar / Sinta-GarudaJournal of Industrial Engineering and Operation Management (JIEOM) 8 (1), 2025202527ANALISIS PENGARUH SOCIAL MEDIA INFLUENCER: PEBASKET SOMBONG, HIBURAN DAN WAWASAN DALAM DUNIA DIGITALA Felix, D Dellavita, A Theranata, W AndreasGoogle Scholar / Sinta-GarudaJurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo 10 (1), 131-141, 2024202428Analisa Customer Delight UMKM di Indonesia dalam Penggunaan Aplikasi E-Commerce B2BA Felix, GD Rembulan, D Yurisca, AS Kembau, J Sutrisno, SR SusiloGoogle Scholar / Sinta-GarudaYUME: Journal of Management 7 (3), 167-179, 2024202429PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN SHOPEE MALL TERHADAP KEPUTUSAN PEMBELIAN KONSUMENA Felix, S Swandari, AL ZulfikarLuaran BimbinganJATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 854-862, 2026202630Can user-generated content drive the purchase of sustainable products? exploring the role of persuasion knowledge among young consumers in jakartaAS Kembau, FB Lendo, A Felix, SD WijayaGoogle Scholar / Sinta-GarudaDigismantech (Jurnal Program Studi Bisnis Digital) 5 (1), 2025202531Inclusive business and its contribution to employing people with disabilitiesA Felix, FJ Wijaya, E Venita, M Melisa, A Patricia, E Sidarta, T AthaliavGoogle Scholar / Sinta-GarudaJURISMA: Jurnal Riset Bisnis & Manajemen 14 (1), 59-68, 2024202432Pengaruh Faktor E-Service Quality Dan Kepuasan Konsumen Terhadap Perilaku Konsumen Pada Produk Fashion Di E-Commerce ShopeeA Anthony, AS Kembau, A FelixGoogle Scholar / Sinta-GarudaSyntax Literate; Jurnal Ilmiah Indonesia 7 (11), 17502-17515, 2022202233The Abuse of Freedom of Speech in the Digital Era: Social Media in the Perspective of Constitutional LawRS Tarigan, A FelixGoogle Scholar / Sinta-GarudaJournal of Law, Politic and Humanities 6 (4), 2505-2521, 2026202634Mapping the Evolution of AI Chatbots in Indonesia (2021-2025): A PRISMA-Based Systematic Literature Review on Applications, Technologies, and ImpactsA Felix, AM Sundjaja, J Sutrisno, N SuryadiGoogle Scholar / Sinta-GarudaEngineering, MAthematics and Computer Science Journal (EMACS) 8 (1), 57-64, 2026202635PELATIHAN CONTENT WRITING ESSENTIALS BAGI SISWA SMA BUDI AGUNG: MENINGKATKAN LITERASI DIGITAL GENERASI MUDAA Felix, AS Kembau, RJ Makarawung, DY Bernanda, A Haryadi, ...Luaran BimbinganJurnal Pengabdian dan Kewirausahaan 10 (1), 2026202636Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi-Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia's Digital Beauty EcosystemMB Ciputra, J Setiawan, B Sanjaya, A FelixGoogle Scholar / Sinta-GarudaMajapahit Journal of Islamic Finance and Management 6 (2), 1671–1686-1671–1686, 2026202637Evaluating AI-Powered Chatbot Acceptance in Indonesian Skincare E-Commerce: An Extended Technology Acceptance Model ApproachB Sanjaya, MB Ciputra, J Setiawan, A Felix, J Sutrisno, JF AndryScopus Proceedings2026 International Conference on Current Research in Artificial Intelligence …, 2026202638Evaluating User Trust and Acceptance of AI-Based Interactive Systems in Digital Business EnvironmentsJ Sutrisno, RJN Makarawung, DY Bernanda, AS Kembau, A Felix, ...Scopus Proceedings2026 International Conference on Current Research in Artificial Intelligence …, 2026202639Leveraging Artificial Intelligence Generated Content (AIGC) for Digital Content Marketing Strategy: A Case Study of a Pre-Launch Skincare Brand in IndonesiaMB Ciputra, B Sanjaya, J Setiawan, A Felix, AL Zulfikar, S SwandariScopus Proceedings2026 International Conference on Current Research in Artificial Intelligence …, 2026202640A Python-Based Framework for Integrating Multi-Modal AI in Automated Video Production Workflows: A Strategic Business PerspectiveA Felix, J Sutrisno, S Swandari, DY Bernanda, AS Kembau, V LeonardoScopus Proceedings2026 International Conference on Current Research in Artificial Intelligence …, 2026202641Trust, Enjoyment, and Engagement in AI-Generated Marketing Content: The Conditional Role of AI FamiliarityAS Kembau, IGWSC Putra, FF Tampinongkol, AP Kumaat, A Felix, FS LeeScopus Proceedings2026 International Conference on Current Research in Artificial Intelligence …, 2026202642Konstitusionalitas Regulasi TikTok dan Kedaulatan Digital: Analisis Komparatif Indonesia, Amerika Serikat dengan Model Uni EropaA Felix, S Wibowo, RS Tarigan, SR AbdurrahmanGoogle Scholar / Sinta-GarudaSUPREMASI: Jurnal Hukum 8 (02), 148-164, 2026202643MENGAPA KONSUMEN DI KOTA AMBON MEMILIH SHOPEE? ANALISIS PENGARUH TAGLINE GRATIS ONGKIR DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TENGAH PERSAINGAN PLATFORM DIGITALA Felix, S Swandari, AS Kembau, D Yurisca, J Sutrisno, RM DermawanLuaran BimbinganJATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 914-920, 2026202644TRANSFORMASI PENGALAMAN KONSUMEN DALAM KAMPANYE “BELI LOKAL” PADA TIKTOK SHOP SETELAH INTEGRASI DENGAN TOKOPEDIAA Felix, J SutrisnoLuaran BimbinganJATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 871-877, 2026202645PERANCANGAN APLIKASI" RECYCLE REWARDS" BERBASIS PMBOK UNTUK MENINGKATKAN EFISIENSI PENGELOLAAN SAMPAH RUMAH TANGGAA Felix, V LeonardoLuaran BimbinganJATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 844-853, 2026202646MEMBEDAH DAYA TARIK PRODUK LOKAL: PENGARUH MINAT BELI DAN CUSTOMER EXPERIENCE PADA EKOSISTEM TOKOPEDIA.A Felix, M Ingrid, M Melcelyn, AS Kembau, JA PutraLuaran BimbinganJATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 863-870, 2026202647SYSTEMATIC LITERATURE SYSTEMATIC LITERATURE REVIEW: AI-DRIVEN PERSONALIZATION DALAM BEAUTY/SKINCARE E-COMMERCE DAN DAMPAKNYA TERHADAP PERILAKU KONSUREVIEW: AI-DRIVEN …A Felix, A Rofiq, N Suryadi, JF Andry, AM Sundjaja, DA NugrohoLuaran BimbinganJATI (Jurnal Mahasiswa Teknik Informatika) 10 (1), 878-884, 2026202648Menakar Potensi Pasar E-Commerce: Pelajaran dari Kesuksesan dari Platform E-Commerce AlibabaA Felix, J Sutrisno, AJ Wijaya, W Hakim, N Niko, D WilsonGoogle Scholar / Sinta-GarudaDigismantech (Jurnal Program Studi Bisnis Digital) 5 (2), 2026202649Augmented Reality Experience And Purchase Intention: Examining The Mediating Role Of Behavioral Control In Loreals ApplicationJ Sutrisno, A Felix, D Bernanda, RJN Makarawung, AS Kembau, ...Scopus Proceedings2025 International Conference on Informatics, Multimedia, Cyber and …, 2025202550Memanfaatkan potensi tiktok: Panduan komprehensif untuk membuat dan mengelola iklan produk gaya hidup di era digitalA Felix, AS Kembau, J Sutrisno, D Yurisca, C AntoniaLuaran BimbinganJurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) 7 (2), 479-491, 2024202451Income Perception, Interest Rate Perception, and Digital Microfinance Adoption: Micro-Enterprise Credit Decision-Making in Indonesia's KUR ProgramAL Zulfikar, A Felix, S Swandari, IV GeaGoogle Scholar / Sinta-GarudaIndonesian Journal of Digital Business 5 (4), 1801-1821, 0052Jurnal Bisnis Manajemen Dan KewirausahaanA Felix, GD RembulanGoogle Scholar / Sinta-Garuda0 citations053Integrating Multi-Touchpoint Customer Journey Mapping in Pre-Launch Digital Marketing: An Extended AIDA Framework for Indonesian Skincare BrandsB Sanjaya, MB Ciputra, J Setiawan, A FelixGoogle Scholar / Sinta-GarudaIndonesian Journal of Digital Business 5 (4), 1842-1853, 0054VALIDASI KELAYAKAN PEMASARAN DIGITAL UNTUK MEREK SKINCARE PRA-PELUNCURAN: PENERAPAN KERANGKA INNOVATION SWEET SPOTMB Ciputra, J Setiawan, B Sanjaya, A FelixGoogle Scholar / Sinta-GarudaIndonesian Journal of Digital Business 5 (4), 1853-1864, 0055Desain Antarmuka dan Pengalaman Pengguna (UI/UX) Website E-Commerce Brand Skincare L’EssaineBrianna Sanjaya dan Antonius FelixHKINomor Pencatatan 001136460202656Sistem Chatbot Berbasis Kecerdasan Buatan untuk Layanan Konsultasi Skincare Digital dan Informasi Brand L’EssaineJoseph Setiawan dan Antonius FelixHKINomor Pencatatan 001136476202657Sistem Prompt AI Visual untuk Konten Media Sosial Brand Skincare L’EssaineMikael Bryan Ciputra dan Antonius FelixHKINomor Pencatatan 001136468202658Desain Digital Website Company Profile dan Katalog Produk Industri PT Airindo Mitra UtamaMaximilian Immanuel Chang dan Antonius FelixHKI - Seni TerapanNomor Pencatatan 001388101202659Strategi Konten Digital Marketing B2B untuk Distributor Kompresor dan Chiller PT Airindo Mitra UtamaNagasena Tjandra dan Antonius FelixHKI - Karya Tulis LainnyaNomor Pencatatan 001387977202660Sistem Prompt AI Visual untuk Produksi Konten Digital Marketing B2B PT Airindo Mitra UtamaBobby Sebastian Sulaiman dan Antonius FelixHKI - Karya Tulis LainnyaNomor Pencatatan 001387973202661Metode Penelitian Bisnis Digital: Kuantitatif, Kualitatif, dan Mixed Methods Dilengkapi Replication Research Mindmap (RRM)Antonius Felix, S.E., S.Kom., M.M.BookAmerta Media, Banyumas202662Metode Penelitian Bisnis Digital: Pemodelan PLS-SEM dengan SmartPLS 4Antonius Felix S.E., S.Kom., M.M.; Prof. Dr. Arta Moro Sundjaja, S.Kom., S.E., M.M., CDMSBook (On Going Project)Amerta Media, Banyumas202663AI sebagai Mitra Kreatif dalam Pipeline Produksi GIM: Studi tentang Dampak Sosial dan Ekonomi Implementasi Kecerdasan Buatan di IndonesiaAntonius Felix (Collaborator Researcher)BRIN (On Going)BRIN Pusat Riset Ekonomi Industri, Jasa, dan Perdagangan2026
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The practice
One System / brand
One system, end to end.
The brand, the work, and the thinking run on the same logic: built like a system, accountable to what it does after it ships.
See the brand system →
About
Researcher in digital business.
My research moves from social media, TikTok, micro-influencers, and trust toward AI-generated content, workflow automation, and competitive advantage for tech-savvy Indonesian MSMEs.
View research profile →Engineer to creative: why I think in systems
A computer science background isn't a detour from creative work. It's where the advantage comes from.
Career / Systems / Jun 30, 2026 / 3 min
Where AI actually changes creative work (and where it's just noise)
AI changes the production layer a lot and the thinking barely at all. The useful skill now is knowing which is which.
AI / Creative / May 31, 2026 / 5 min
Most creative dies in the handoff
Across the research, creative quality is one of the largest controllable drivers of marketing return. It is also the thing teams are most willing to hand off and stop watching. The fix is structural, not a better brief.
Systems / Marketing / Apr 30, 2026 / 4 min
Based in Jakarta
Digital Business research and collaboration
Digital Business research and collaboration